After the success of the Spring Events Calendar, we decided to create a content calendar for the Summer, again detailing all big TV and sporting events of the coming months, so clients could plan out their promoted content. It also contained data from previous events, showing the volume of conversation, so clients could plan the best times to use the Promoted Products.
The calendar folded out for a long view, or could be viewed as a booklet, and had all the days of the month so they could also add in any other events they had planned.